We are part of a movement to create Tobacco-Wise messaging with and for First Nations, Inuit, Métis, urban Indigenous and non-Indigenous partners across Ontario. Being a Tobacco-Wise person, family or community means recognizing the difference between traditional and commercial tobacco, and being empowered to make the necessary choices to protect not only your own well-being but also that of your friends and loved ones.
By working directly with First Nations, Inuit, Métis and urban Indigenous peoples, we help to address commercial tobacco use in a way that is culturally appropriate and meets the needs of each of our partners.
